Breast Cancer Awareness Marked Internationally. No Bra Day 2017.

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Today is a day full of controversial event. National No Bra Day encourages woman to go bra-less for a 24-hour period on 13 October as the whole month is dedicated to Breast Cancer Awareness. Although the origins of National No Bra Day are unclear, this event has been running since at least 2011 – promoting breast cancer awareness to help raise money for research. A noble cause, one that no one should find it vigor. It also reminds women and men of the importance of joining the fight against breast cancer by being screened regularly for breast cancer, recognising the symptoms of breast cancer and doing regular self examinations. However, many survivors of breast cancer are unable to go without wearing a bra as they need it to hold their prostheses after surgery

So if you’re social media feeds are currently full of topless women, don’t blame Playboy. We, charitable souls have decided that, to raise public awareness of breast cancer today, women are at liberty to  withhold support from their breasts or not to in honor of National No Bra Day. Mind you “Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly,” reads a breathless celebration of the day that could function as an erotica thesaurus. “But the most used word to describe your breasts, should be FREE! Wearing a white t-shirt on this day is not only acceptable, but encouraged!”

The logic here, it seems, is that the horny who like to look at breasts will see some extra nipple or wobbling flesh, ask a braless woman what her deal is or read a sexy photo’s caption, and gain some magical sense of awareness about a disease that everyone already knows about. Accordingly, most observances of National No Bra Day have leaned obscene. A post on social medial of a photo of a young woman pushing her naked breasts together might sound vigor but what about the awareness that it created could it lead to saving a sister, a mother or a daughter.  Radio stations have served their earthly purpose, discussing pictures of women wearing a sheer blouse and a headless woman with abundant cleavage.

All this follows in a proud tradition of breast cancer slogans and awareness campaigns that emphasize the breasts at the expense of the cancer and the person who’s fighting it. Save the Ta-tas, an organization that makes its money by selling branded merchandise, is one of the most notorious proponents of the “boobs are sexy” school of breast cancer thought. Its T-shirts and stickers are printed with jokes fit for Spencer’s Gifts:  “Laughter heals,” Save the Ta-tas’ website reads in defense of its suggestive tactics, though the audience of people who might laugh at the word ta-tas seems likely limited to adolescent boys. Actually, it seems like every viral effort for breast cancer awareness was invented by the grabby kid you baby-sat in high school: In 2010, one campaign had women posting their current bra colors to social media; another, where they kept their purses. “I like it in the car,” or “I like it on my desk at work,” they wrote, explaining the conceit—sorry, spreading awareness—in the comments when a curious acquaintance took the bait.

It seems like these campaigns want us to care about breast cancer because it deprives the world of body parts that can offer sexual gratification to others maybe that’s why breast cancer gets National No Bra Day and Save the Ta-tas and breast-shaped stress balls, though ironically prostate cancer gets moustaches instead of Go Commando Day. Encouraging women to show off their braless chests in the name of awareness won’t save anyone, but its message to breast cancer patients and survivors is clear:

Happy National No Bra Day! Let the ladies swing wire-free. Your knockers shall let it be known: Now is the time to free the boobies, not in titillation, but in support of Breast Cancer Awareness Month and body positivity! You’re courage to fight Breast Cancer. Spread the awareness without fear of victimisation. Will help us to heal, and walk together without leaving stigmatization in the society.

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